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No space or words are wasted. There are big philosophies in this book that will shift your framework, as well as small tricks that you can apply right away. Small book, big impact! It’s so small but it made me so happy! It’s genius-level advice coming from a guy who’s actually done it, and knows what he’s talking about. Get advice but, follow the advice that excites you. Specific headlines like "Top 10 Tips to Get Instant Relief From Headache Pain," provide far more ROI than a general headline about headaches. In Texas, employers can’t force tipped employees to share tips with employees who do not participate in the service of guests (such as janitors, cooks, dishwashers). Anyone who is in business should read this book. Derek’s view of marketing is kinder and friendlier than any other I’ve read. The world is a better place because of the eddies of Derek’s thoughts as they swirl through the cosmos.

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