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I now use several resources that have substantially improved our competitive research:

• Search analysis platforms to track rivals' search rankings
• Social listening platforms to follow rivals' digital footprint
• digital Marketing Company Riyadh tracking platforms to observe changes to their online presence
• Email capture to obtain their promotional messages

For a fashion retailer, we conducted a comprehensive channel effectiveness analysis that revealed their highest ROI channels were entirely distinct from their global patterns. This discovery enabled a redistribution of budget that enhanced their complete ROI by 213%.

Twelve months ago, my family-owned business was struggling to find new customers. Our digital storefront was completely hidden in Google rankings. That's when I decided to try specialized SEO services in Jeddah.

I chuckle when clients say they're using the "latest" digital marketing techniques but haven't updated their methods since 2022. The digital landscape has evolved dramatically in just the past 12 months.

The most successful Saudi brands understand that people don't separate in terms of mediums. My financial client experienced a substantial improvement in qualified leads after we unified their previously disjointed touchpoints.

I advise classifying competitors as:

• Main competitors (offering equivalent solutions)
• Indirect competitors (with some overlap)
• Potential challengers (new businesses with game-changing capabilities)

Through extensive testing for a cuisine platform customer, we found that promotions presented between night time significantly outperformed those shown during standard peak hours, generating one hundred sixty-three percent better conversion rates.

For a high-end retailer, we developed a Saudi-specific attribution framework that understood the distinctive conversion route in the Kingdom. This technique revealed that their network spending were genuinely delivering 286% more value than previously measured.

Key considerations:

• Protracted consideration phases in Saudi purchase journeys
• Collective input aspects in purchase decisions
• WhatsApp as a major but hard-to-measure impact medium
• Face-to-face verification as the last purchase trigger

Surprising findings:

• Snapchat surpassing Visual platforms for certain products
• Late advertising substantially surpassing morning efforts
• Motion media delivering higher ROI than static graphics
• Mobile effectiveness surpassing desktop by significant degrees

Successful methods:

• Implementing Saudi financial services like local services
• Improving local details
• Highlighting regional support availability
• Adding trust signals customized for Saudi consumers

I dedicate at least a substantial amount of time each regularly reviewing our competitors':

• ThreeSixty digital solutions architecture and navigation
• Content strategy and posting schedule
• Online platforms presence
• Client testimonials and assessments
• Keyword tactics and positions

I use a basic document to track our competition's costs adjustments on a regular basis. This has helped us to:

• Identify periodic discount patterns
• Detect package deal strategies
• Understand their value positioning

Recently, I witnessed as three similar businesses spent significantly into expanding their operations on a specific social media platform. Their efforts flopped as the medium turned out to be a poor fit for our sector.

When I started my retail business three years ago, I was certain that our distinctive products would sell themselves. I overlooked competitor analysis as superfluous – a decision that almost cost my entire business.

Start by listing ALL your rivals – not just the obvious ones. Throughout our investigation, we identified that our largest competitor wasn't the well-known business we were monitoring, but a emerging company with an innovative strategy.